Archive for November, 2018

Week 10 Reflection

This week was thanksgiving, so naturally I didn’t do any of my homework and am now turning it in late. Silly me. Unfortunately, I didn’t get my campaign fully up and running until a week later, so I don’t have the data I actually need to really report on my campaign’s progress. This is of course disappointing, but it’s up and running now and I should begin to see results in a day or so. Other than that, I tweaked my keywords a little bit.


Week 9 Reflection

This week took us a long way towards actually working with our websites and our ad campaigns. I’m actually very anxious to get the data collection and analysis under way so that I can finally understand why my website isn’t attracting any traffic.

As far as why we’re doing what we’re doing, I think it’s fairly easy to understand. The more information we have on who is visiting our sites and what their experience is like while they’re, the more we can understand what our website is lacking. Then we just have to fix the things that are getting in the way of us making money. It sounds both easy and complicated, but I don’t think it will seem that way once I get into the middle of it. There are always improvements to be made and doing it all at once is not necessary. It will be a long process, but I will find satisfaction in doing it.

Week 8 Reflection

This week we learned more about writing ads for our online businesses. I learned a lot from the material, but the main three things I took away from it were including keywords in the ad, targeting specific audiences, and using a call to action in the ad.

For some reason, it didn’t occur to me to include some of my keywords in my ad, but if my keyword tags are what leads a person to my ad, then they should see a reflection of their search in my ad. If they typed in a specific thing to Google, then seeing what they typed in an ad would be a good indication that they can find what they’re looking for there.

I’ve identified three main audiences or customer groups that I want to target with my ad campaign: nerds, cosplayers, and people who like to be cozy. When I wrote my three ads, I wrote each one to target one of those groups.

It also just occurred to me that I might want to include search terms that are specific to people who are trying to shop for their friends and family but don’t know exactly what to get them. I’ll just write that down here so that I can remember it later.

Anyway, the third thing I took from the reading this week was to use a call to action in the ad, which I tried to do with each ad.