Archive for October, 2018

Week 7 Reflection

One of my main concerns about my online business as I prepared to take this class on building a web business was my SEO. I’ve had the website up for almost 6 months now and haven’t seen any traffic going to it. Either there is too much saturation in my market or I don’t have a good base for keywords.

In writing down a bunch of keywords on paper, I really only could tell what my intentions to sell were. I targeted a very specific market, the same one I always have, but when I used the tools provided by Google Ads, it suggested to me a whole new set of keywords that I hadn’t considered. Just the fact that I tend to say “hat” instead of “beanie” was limiting me in a big way.

I’m really excited to try to find alternative ways to label my products so that people who don’t phrase or name things the same as me will be included when I cast my advertising net.


Week 6 Reflection

This week I was able to register my business with the state of Utah. It wasn’t particularly hard, so I’m not sure why I was hesitating to do so for so long (since the beginning of the year). I am reminded that for this business to succeed, no one else has to do anything other than me. It’s my business and if I want to be successful, I have to put in the hours. Up until now, I haven’t been willing to do that, but this class is showing me that there are a lot of ways to make the system work for me. I’m really excited to start advertising for my business. One thing that I’ve always been willing to do is the actual production. I love knitting hats and that’s why I wanted to make myself a business. It’s something that I can do that I love and I’m ready to start doing it to earn money for my family.

Week 5 Reflection

This week we learned a lot about the design trends and guidelines for websites in this time period. I found it interesting to visit the websites that I normally would. For example, I’m on Amazon probably once a week… and their website is really hard to look at. They cram so much stuff into that initial page. I find the app much easier to use, but the sheer amount of options for navigation on Amazon is overwhelming.

When I designed my website, I wanted something very minimalist. Not only is it my personal style, but it’s much easier to figure out what you want to do. I have four navigation options and there is only a white background with very little happening on it. I really love how sophisticated it looks.

Week 4 Reflection

Choosing where to build and host my website were things I wasn’t too worried about because I had already done those things for my business. However, the end of this lesson hinted that we would be using Google Analytics to assess how our website is doing. This is really important for me, seeing as almost 6 months of having my business hosted on its own website has yielded nothing for me. Of course, I haven’t don’t much social media promotion or perhaps worked hard enough to get things going, but that’s what I’m in school for.

Once I can optimize my keywords and get my content on the website, finding traffic and a customer base should happen organically. I’m really excited for this next phase in the business creation process.

Week 3 Reflection

This week I really considered monetizing my blog. I thought about it a long time ago when I was actually blogging regularly, but this week, learning about affiliate marketing, I realized that it might be actually pretty easy to do, though I would have to focus a lot on driving traffic to my blog seeing as it isn’t viewed much.

As for the company we are making pretend decisions for, I didn’t like either of our options between affiliate marketing and drop shipping. I don’t like the idea of drop shipping in general because I don’t like the idea of paying someone to do something I could easily do myself. It just seems a little strange to me.

Affiliate marketing doesn’t make sense for the company because they aren’t content creators, but as someone who both deals with inventory for my own business and who enjoys creating content, the information I got about these types of monitization were really useful for me. Maybe things I’ll file away for later use, but in the meantime, they were interesting to write pros and cons for because I kept changing my mind about which one I preferred.